Join the Movement

Life is full of opportunities and choices to put yourself in positions where you can grow. Don’t be afraid to step out of your comfort zone and risk-taking on what could become something extraordinary and join the movement.

Here at LuLaRoe, there is room for everyone, for the risk takers and those that need an extra push; in this community, you find the support, love, friendship, and tools you need to start your boutique.

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Hear from Retailers Who Did It! Join the Movement

Hear it from the risk takers, the business owners, and the women that took the leap, and now they have the opportunity to create their schedule and help women around them in all kinds of ways.

When you make a change, it takes courage. You’re stepping out of your comfort zone and taking a chance — but the rewards are worth it. Are you ready for this?


Customer reviews
Customer reviews
“Don’t let fear hold you back. If I would have listened to the fears, I would not be where I am today.”
— Boutique Owner Jessica Jenkinson
Customer reviews
“You don’t have to have a certain type of personality to be a retailer. You can be an introvert, an extrovert. There’s room for all personalities. ”
— Boutique Owner Corene Burns
Customer reviews
“Stop doubting yourself and take the leap.”
— Boutique Owner Katie Napier
Customer reviews
“You sell amazing clothes and you’re a part of this wonderful community full of just uplifting and supportive people. ”
— Boutique Owner Kim Donahue
Customer reviews
Customer reviews
“Here’s a tip. Do the hard things. Do the scary things. Diamonds are only made under pressure. ”
— Boutique Owner Nicole Burtt
Customer reviews
“Don’t have goals just for the sake of having them. Make sure that your goals are realistic and that they align with the life that you want to live.”
— Boutique Owner Amber Kozawick
Customer reviews
“If I can do it so can you. So what’s stopping you?”
— Boutique Owner Julie Schultz
Customer reviews
“This could be the exact thing that you’ve been looking for. So believe in yourself and go after.”
— Boutique Owner Amy Oney

Join the Movement

Thousands of women have started their own boutiques with the support of LuLaRoe and have gained freedom in their lives. Learn more today and join the movement!


The average annual Retailer gross profit in 2021 was $10,933.98 and the median annual Retailer gross profit in 2021 was $1,326.04. 

For further information, including definitions of gross profits and median, and how the above average and median Retailer gross profits were calculated, please refer to the 2021 LuLaRoe Income Disclosure Statement here.